Hi, I’m Madison McMurray
Marketing & Communications Strategist
Resourceful marketing and communications strategist with experience turning complex ideas into clear stories and scalable systems.
Thought Leadership
The Goal:
Position senior leaders and executives as thought leaders and credible experts in their field while boosting visibility.
The Strategy:
Built out impactful topics that showcased executive expertise while aligning with editorial and company interests.
Organized subject matter interviews to structure the narrative and dive into technical topics.
Supported the drafting and editing of bylines, working directly with subject matter experts and executives.
Pitched articles to targeted outlets, getting them published as authored by company leaders with their biographies.
The Results:
Wrote and placed hundreds of articles authored by company leaders, positioning them as credible sources in their field, earning backlinks, creating connections with editors, and amplifying the impact of brand-aligned insights with posts on individual and company socials.
The PR Impact
One of my accounts, a digital consultancy, saw over 1 billion total online postings of their news.
Year over year, from working with another agency to becoming my account they saw a 503% increase in media mentions and a 166% increase in their share of voice among competitors.
1B+
reach of total online PR postings.
503%
increase in SOV among competitors.
166%
increase in media mentions YoY.
Media Relations
The Goal:
Solidify our clients as an expert source for reporters and create the opportunity for articles to be written about the company’s work, findings, or news for further visibility and credibility.
The Strategy:
Create connections with reporters by offering them timely insights that align directly with their beat.
Review the news and requests from reporters, working to find existing stories that align with client topics.
Create narratives worthy that both interest the media and showcase client expertise.
Pitch targeted reporters the story, offering interviews and Q&As.
The Result:
Hundreds of featured articles written by reporters highlighting client commentary on news-related topics or the narratives built around the client’s work.
Social Media Management
From 2024 to 2025 WOB Car’s saw a 830% increase in reach. Engagement scaled as well with interactions doubling. Profile visits rose 156% with bio link clicks also doubling.
Video Creation
Leveraging pieces of existing assets, I created a video ad for YouTube, Instagram, and Facebook attracting 200k+ views and over 4,200 clicks to our site with a small budget.
Asset Creation
